American Greetings: Emails
American Greetings is the world’s largest greeting card company. The brand advertises and shares new content with their audience through weekly and monthly emails.
As a Designer on the Content Marketing and Social Media Team, I met with brand managers and copywriters each month to ideate and discuss the following month’s content from campaigns to holidays to promotions. I would then design the emails and review them with brand managers and copywriters.
Promote new content to sell ecards, paper cards and printables. Direct consumers to www.americangreetings.com.
American women in their 30s-50s.