American Greetings: Social Content

Overview:

American Greetings is the world’s largest greeting card company. To engage consumers, the brand features educational and inspiring content such as quotes, mood boards, cover photos, and blog posts on the American Greetings blog and social channels, including Facebook, Pinterest, Instagram, Twitter, and Google Plus.

As a Designer on the Content Marketing and Social Media Team, I designed new social and digital content to be distributed across brands and social channels, and I curated and repurposed existing content, and developed publishable materials from high-level specifications to develop the brands social identities.

Each month I met with brand managers, copywriters, and social media managers to ideate and discuss the following month’s content from campaigns to holidays to promotions.

Goal:

Create happiness, laughter and love every single day.

User:

American women in their 30s-50s.


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