Blue Mountain: Social Content

Overview:

Blue Mountain believes that wishes are granted, dreams come true and anything is possible. Blue Mountain is an online card brand that features daily quotes on Facebook and blog posts on the Blue Mountain blog. Blue Mountain is a community of members who share the belief that nurturing relationships and making a difference in the world is what is most important in life.

As a Designer on the Content Marketing and Social Media Team, I designed new social and digital content to be distributed across the brand and social channels, and I curated and repurposed existing content, and developed publishable materials from high-level specifications to develop Blue Mountain’s social identity.

Each month I met with brand managers, copywriters, and social media managers to ideate and discuss the following month’s content from campaigns to holidays to promotions.

Goal:

Celebrate the things that matter most—sharing, connecting, and staying close to loved ones.

User:

American women in their 40s-60s.


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