UNICEF: Policy Planning Unit
The United Nations Children's Fund (UNICEF) is a United Nations programme headquartered in New York City that provides humanitarian and developmental assistance to children and mothers in developing countries.
I developed the narrative and brand identity for UNICEF's new Policy Planning Unit and conducted ethnographic interviews to devise insights for the future trajectory of the unit. The Policy Planning Unit was created to forecast future trends for children and mothers in the world and distill these findings for UNICEF staff.
- Introduce UNICEF to a new unit.
- Leverage UNICEF's existing brand to create a distinguishable mark.
Policy Planning Unit.